HELLO, WE ARE ANURA.

We believe luxury should be accessible to everyone. Our jewellery combines elegance with affordability, offering the rich appearance of real gold at a fraction of the cost.

BUILT TO LAST, CRAFTED TO SHINE.

Each piece in our collection is designed with exceptional durability in mind. Crafted from 316L surgical stainless steel, our jewellery is exceptionally durable, resisting rust, corrosion, tarnish, and fading, ensuring its brilliant lustre is preserved over time.

MADE TO LAST

Our jewellery is coated with either 14k or 18k gold using PVD technology. This PVD coating is up to 10 times thicker than traditional gold plating, making it waterproof and resistant to tarnishing. Stainless steel is highly sustainable, as it is recyclable and generates less waste during the manufacturing process compared to other materials. Each stainless steel piece contains approximately 60% recycled content. The PVD coating process preserves the recyclable value of stainless steel, ensuring no harmful pollutants or toxic byproducts are produced. PVD is safe, clean, super-efficient, and environmentally friendly.

KIND TO YOUR SKIN

Our jewellery is hypoallergenic and thoughtfully made to prevent any skin reactions or the dreaded green finger effect - an issue often associated with cheaper materials. We prioritise both your comfort and style, allowing you to wear our designs with confidence every day.

LAYERING MADE EASY

We are all about layering. Every piece in our collection is designed to be mixed, matched, and stacked, allowing you to create unique combinations that express your personality, mood, and style. Our jewellery embraces the balance between contrasts, featuring a mix of bold, modern street style-inspired pieces and minimalist everyday essentials.

SUSTAINABLILTY

Staying true to our commitment to sustainability and eco-friendliness, we make every effort to carefully select natural materials for our packaging, giving it an earthy feel. The use of subtle, muted colours and textures enhances the unboxing experience, engaging your senses while prioritising the health of our planet. You can trust that our packaging is thoughtfully designed to deliver a satisfying unboxing experience while being mindful of the environment.

DISCOVER YOUR STATEMENT PIECES IN OUR COLLECTION AND CREATE MEMORIES WORTH SHARING.

Browse our Collection

TYPES OF PLATING

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